The Brief

The goal was to create a premium lifestyle campaign for Maxi-Cosi that feels cinematic and emotionally natural while maintaining a strong product focus. The production was built around transforming a real residential location into a fully controlled film set across both video and photography shoot days.

The Execution

The production took place over multiple shoot days, combining lifestyle filmmaking with large-scale technical preparation. A real house was fully adapted into a controlled shooting environment, including blackout setups and artificial lighting designed to recreate a natural nighttime atmosphere throughout the production.

The Result

The final campaign combines cinematic lighting with a natural lifestyle feel, creating a polished visual identity across both motion and still photography. The structured production setup allowed the team to maintain consistency while working within a highly controlled environment.