The Brief

The project focused on promoting eco-friendly transportation in Ukraine, introducing bicycles and electric scooters as practical urban alternatives.

The objective was to create a clear and engaging first campaign for the Kucher brand in the local market.

The Execution

The video combined multiple techniques to reflect movement and city dynamics.

Filming took place in Kyiv using a mix of:

• drone shots for scale and city context

• handheld and on-the-ground footage for street-level perspective

• car-mounted shots for stable motion sequences

Animation elements were integrated to support the visual narrative.

The Result

The final video delivers a fast-paced and cohesive view of sustainable urban mobility.

It introduces the brand in a clear and accessible way, combining product, environment, and movement into a single narrative.