The Brief

The project focused on building a complete visual direction from scratch - including early brand elements and a set of short-form concepts for social media.

The goal was to create a consistent foundation that could be used across multiple formats and platforms.

The Execution

The production was planned across two contrasting environments:

• office scenes in Hamburg

• experience-driven footage in the Italian mountains

Concepts and key visuals were defined in advance, while leaving space for flexibility during filming.

The process covered:

• developing visual direction and brand elements

• managing production logistics (permits, lighting, drone)

• capturing content across different environments

In post-production, the material was structured into clear outputs, with visual effects used for transitions and clean-up.

The Result

The final output provides a flexible content base - from brand visuals to short-form video formats. It creates a consistent look and direction that can be extended across future campaigns and platforms.